The Conductor: Kobe Bryant | Wieden+Kennedy

I was asked to be a creative consultant for the music on this Kobe Bryant retirement commercial. The song is a parody of Otis Redding’s “I’ve Been Loving You Too Long.” I provided multiple edits of the original song to show how the composition could work in the shortened format.

The Conductor: Kobe Bryant | Wieden+Kennedy | music consultant | 2016