MassArt Art Museum | Lobby Display
/For the MassArt Art Museum I designed a twenty minute looping animation which appears above the lobby welcome desk. The dynamic display invokes the fun and unexpected qualities of the MAAM brand while featuring practical information, such as hours of operation, current work on view, and donor acknowledgments.
All motion behaviors were developed to be congruent with branding by Moth Design and a bespoke font by Nick Sherman. Dimensional borders expand and contract with a colorful diagonal trail, while clean white text modules present top level information.
MassArt Art Museum | Lobby Display | motion graphics | 20:05 | 2020